There are too many definitions of what network marketing is these days. Some folks'll say that its that all about sharing. Some will say that multilevel marketing is a business model that rewards you with a multi-layered form of residual compensation. Still others say (incorrectly I might add) that its an unethical pyramid scheme. Here's what I say: network marketing is a business that enables you to move products and services through a large network of other distributors and consumers and get paid on an ongoing basis for work you do once. The key components of leverage through others and ongoing revenue are probably two big reasons that Donald Trump and Robert Kiyosaki both recommend network marketing.
To me these are the most important pieces to a network marketing enterprise: (1) Marketing efforts to generate potential leads (2) Prospecting your leads and building a relationship with them (3) Promoting products and services to a customer base (4) Training your new distributor business owners to do the same
These parts may sound simple, but if it was you probably wouldn't be reading this article :) The naked truth is that only a smattering of folks really understand how important ALL these network marketing puzzle pieces are and how to arrange them successfully. And these are the convention stage walking, pin-level jumping, you wish-you-were-them, successful network marketers you keep hearing about.
Generating leads for your business is really all about MARKETING. And marketing is all about crafting an influential and ideally ongoing communication to a TARGETED prospect in order to get them to take action. That action could be to download a free ebook, opt into a list, send for a dvd, fill out a survey, buy your product, or join your network marketing business. The bottom line is if you don't really understand marketing, you will spend a great deal of time spinning your wheels in your multilevel marketing business.
Prospecting your leads and relationship building - this involves understanding the mind of a prospect and asking them enough of the right questions and dealing with their inevitable objections to quickly know if they're right for your network marketing business. You've got to talk to your prospects at some point and you can't hide behind some automated marketing system no matter how good it may be. A prospect will ultimately become a distributor based on their relationship with how they perceive YOU.
Selling products and service forms a core part of network marketing because obviously if no one buys your multilevel marketing products or services you have no business. You need to have some knowledge and comfort level around your product/service what it does and how effective it is and why your target market needs to have it. You don't need to know everything but you need to know enough to be able to represent the product and enough to know where to leverage your time and point people to additional information when they need more detail.
Training others to do the same - When you get a new distributor you don't just stop here. In fact this where the real work begins because you have to teach this newbie what you just did. This is where systems really shine. Just like you plugged your prospect into a marketing system you should plug them right into an effective training system that will get the new person up and running and in profit as soon as possible. If a new distributor isn't making any money after 90 days statistics show they will quit. Many new distributors themselves haven't been effectively trained by their own upline unfortunately. Don't let this stop you. Find a duplicable yet simple system that will help train your new distributors effectively to maximize your multilevel marketing business success.
To me these are the most important pieces to a network marketing enterprise: (1) Marketing efforts to generate potential leads (2) Prospecting your leads and building a relationship with them (3) Promoting products and services to a customer base (4) Training your new distributor business owners to do the same
These parts may sound simple, but if it was you probably wouldn't be reading this article :) The naked truth is that only a smattering of folks really understand how important ALL these network marketing puzzle pieces are and how to arrange them successfully. And these are the convention stage walking, pin-level jumping, you wish-you-were-them, successful network marketers you keep hearing about.
Generating leads for your business is really all about MARKETING. And marketing is all about crafting an influential and ideally ongoing communication to a TARGETED prospect in order to get them to take action. That action could be to download a free ebook, opt into a list, send for a dvd, fill out a survey, buy your product, or join your network marketing business. The bottom line is if you don't really understand marketing, you will spend a great deal of time spinning your wheels in your multilevel marketing business.
Prospecting your leads and relationship building - this involves understanding the mind of a prospect and asking them enough of the right questions and dealing with their inevitable objections to quickly know if they're right for your network marketing business. You've got to talk to your prospects at some point and you can't hide behind some automated marketing system no matter how good it may be. A prospect will ultimately become a distributor based on their relationship with how they perceive YOU.
Selling products and service forms a core part of network marketing because obviously if no one buys your multilevel marketing products or services you have no business. You need to have some knowledge and comfort level around your product/service what it does and how effective it is and why your target market needs to have it. You don't need to know everything but you need to know enough to be able to represent the product and enough to know where to leverage your time and point people to additional information when they need more detail.
Training others to do the same - When you get a new distributor you don't just stop here. In fact this where the real work begins because you have to teach this newbie what you just did. This is where systems really shine. Just like you plugged your prospect into a marketing system you should plug them right into an effective training system that will get the new person up and running and in profit as soon as possible. If a new distributor isn't making any money after 90 days statistics show they will quit. Many new distributors themselves haven't been effectively trained by their own upline unfortunately. Don't let this stop you. Find a duplicable yet simple system that will help train your new distributors effectively to maximize your multilevel marketing business success.
About the Author:
Carlos Alston is an network marketer,internet marketer and software developer with a passion for helping others. Blast your network marketing business into overdrive, with cutting-edge network marketing business building tips and tactics.
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