No one could have guessed how phenomenally successful social networks like YouTube, Facebook, and MySpace would become. The power and potential of these top sites are mind boggling. When in 2005 I began to introduce the power of these sites to chiropractors and show them the impact it could have on their marketing, I knew that web 2.0 could bring all of them phenomenal marketing success in these difficult times. Knowing all this, I still couldn't even fathom the remarkable success that was really still to come.
The amount of leverage that social media sites allowed me was tremendous. It was truly remarkable how much of my time was freed up by using the power of Web 2.0, and leveraging out the marketing work to other employees. This kind of marketing is absolutely free, so no longer was I in the hole due to overpriced marketing firms that yielded no results. I began 3 years ago to meet people in my community through MySpace, and the number of my new acquaintances grew to 50 people almost every single day. The traffic that this was bringing to my website was phenomenal. As I optimized my profile and experimented with different things, the phone calls from future patients just started to pour in. I was amazed by what was happening.
The results and success that I experienced with this kind of online marketing was almost instantaneous. In fact, I experienced dramatic results within 24 hours. I successfully was able to brand myself as the chiropractic authority in my community, and therefore entice countless new patients to utilize my services. I was able to constantly keep in touch with my new friends online and send information to my massive amount of subscribers. When you're keeping in touch with several thousand people on a regular basis, there's basically an avalanche of success that begins to flow your way.
Perhaps the greatest goldmine that I discovered for chiropractic marketing and other forms of marketing is online video submission. When you make and upload online videos, it's a simple and easy thing you can do that yields huge results in your chiropractic practice and its popularity in your community. There are a couple tricks to learn though, like how to properly compress your video through Windows Movie Maker or iMovie. It's vital that you do this before trying to upload to YouTube or video sharing sites.
I first noticed years ago that videos were getting a wonderful index status on the major search engines. We are visual creatures, and people respond more to watching videos online than they do to articles and blogs. When someone can see your face and hear your message, they automatically feel like they know you and can trust you. This is pure gold for your credibility in your community and in the chiropractic world. These videos are available to be viewed 24/7, so you know the internet is working for you, even when you're sleeping! I carry my camera and tripod everywhere I go so that when I'm inspired to make an informative video, I can just do it. Some of the best I've made used the ocean or beautiful mountains as a background.
Almost half of the content online today is video, and its time you jumped on the bandwagon and put your chiropractic marketing into high gear. Remember, the more material you have online in the best variety, the more credibility you gain. Just imagine Googling someone or something, and coming up with a particular office or practice in multiple top billing positions. That person would automatically appear to be the authority on something, right?
It's truly awesome when you have the ability to give people a tour of your office, so that they can really see where you work and the environment of your practice. I know it sounds funny, but I carry my video camera and tripod with me everywhere, because I'm always inspired by some new idea for an informational video and promo for my chiropractic practice. I've shot videos everywhere! It says something about the success of my practice that I've made promo videos in the office, at home, in the mountains, near oceans, and even in Costa Rica! Wouldn't you like to hear answers about your back pain from someone sitting in a majestic location? Viewers come with me on this journey, and are better able to trust me when I speak to them in the flattering natural light.
Keep in mind that volume is really important when it comes to chiropractic video marketing. You want to make at least 1-2 videos a week to begin to successfully canvas the search engines with your material. This helps you to gain credibility in the market. When you outsource the videos production, you're going to pay a lot of money. It really is so simple and easy to do it yourself. Ask people to subscribe to your YouTube video channel at the end of each one.
It's so important to have a good time when you're making these videos. If you're relaxed, having fun, and educating people, then you're putting yourself in the best possible light, and that will mean that people will see you as someone they want to turn to when they need a chiropractor. When you continuously put out information that people enjoy hearing and want to learn from, then your power in the community rapidly expands.
You need a good coach to teach you the secrets of SEO and chiropractic marketing using web 2.0. When you learn the skills from someone who found success doing the very same thing, you are then perfectly equipped to create your own success and take your chiropractic practice to new heights. You can't learn any of this from a so-called "guru". When you find the right coach, there's no stopping you!
The amount of leverage that social media sites allowed me was tremendous. It was truly remarkable how much of my time was freed up by using the power of Web 2.0, and leveraging out the marketing work to other employees. This kind of marketing is absolutely free, so no longer was I in the hole due to overpriced marketing firms that yielded no results. I began 3 years ago to meet people in my community through MySpace, and the number of my new acquaintances grew to 50 people almost every single day. The traffic that this was bringing to my website was phenomenal. As I optimized my profile and experimented with different things, the phone calls from future patients just started to pour in. I was amazed by what was happening.
The results and success that I experienced with this kind of online marketing was almost instantaneous. In fact, I experienced dramatic results within 24 hours. I successfully was able to brand myself as the chiropractic authority in my community, and therefore entice countless new patients to utilize my services. I was able to constantly keep in touch with my new friends online and send information to my massive amount of subscribers. When you're keeping in touch with several thousand people on a regular basis, there's basically an avalanche of success that begins to flow your way.
Perhaps the greatest goldmine that I discovered for chiropractic marketing and other forms of marketing is online video submission. When you make and upload online videos, it's a simple and easy thing you can do that yields huge results in your chiropractic practice and its popularity in your community. There are a couple tricks to learn though, like how to properly compress your video through Windows Movie Maker or iMovie. It's vital that you do this before trying to upload to YouTube or video sharing sites.
I first noticed years ago that videos were getting a wonderful index status on the major search engines. We are visual creatures, and people respond more to watching videos online than they do to articles and blogs. When someone can see your face and hear your message, they automatically feel like they know you and can trust you. This is pure gold for your credibility in your community and in the chiropractic world. These videos are available to be viewed 24/7, so you know the internet is working for you, even when you're sleeping! I carry my camera and tripod everywhere I go so that when I'm inspired to make an informative video, I can just do it. Some of the best I've made used the ocean or beautiful mountains as a background.
Almost half of the content online today is video, and its time you jumped on the bandwagon and put your chiropractic marketing into high gear. Remember, the more material you have online in the best variety, the more credibility you gain. Just imagine Googling someone or something, and coming up with a particular office or practice in multiple top billing positions. That person would automatically appear to be the authority on something, right?
It's truly awesome when you have the ability to give people a tour of your office, so that they can really see where you work and the environment of your practice. I know it sounds funny, but I carry my video camera and tripod with me everywhere, because I'm always inspired by some new idea for an informational video and promo for my chiropractic practice. I've shot videos everywhere! It says something about the success of my practice that I've made promo videos in the office, at home, in the mountains, near oceans, and even in Costa Rica! Wouldn't you like to hear answers about your back pain from someone sitting in a majestic location? Viewers come with me on this journey, and are better able to trust me when I speak to them in the flattering natural light.
Keep in mind that volume is really important when it comes to chiropractic video marketing. You want to make at least 1-2 videos a week to begin to successfully canvas the search engines with your material. This helps you to gain credibility in the market. When you outsource the videos production, you're going to pay a lot of money. It really is so simple and easy to do it yourself. Ask people to subscribe to your YouTube video channel at the end of each one.
It's so important to have a good time when you're making these videos. If you're relaxed, having fun, and educating people, then you're putting yourself in the best possible light, and that will mean that people will see you as someone they want to turn to when they need a chiropractor. When you continuously put out information that people enjoy hearing and want to learn from, then your power in the community rapidly expands.
You need a good coach to teach you the secrets of SEO and chiropractic marketing using web 2.0. When you learn the skills from someone who found success doing the very same thing, you are then perfectly equipped to create your own success and take your chiropractic practice to new heights. You can't learn any of this from a so-called "guru". When you find the right coach, there's no stopping you!
About the Author:
Dominate the first page of Google and get tons of New Patients with simple video chiropractic marketing. Go to the website http://DCincome.com and see why social media is taking the industry by storm! Learn from the Original social media marketing expert.
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