One other way of getting traffic you cannot miss is using Google to advertise your business. We are going to share tips on advertising on Google using Pay Per Click (PPC). We use Google to conduct our PPC campaign because it is the largest search engine.
Pay Per Click allows your advertisement to appear when users search keywords related to your website. Your advertisement will appear on the right side of natural search results.
You need to pay to do advertising using PPC. Cost will be incurred when someone clicks on your advertisements. Cost you pay per click starts from a few cents. You can set a limit to the amount you want to pay for each click and the daily amount you want to spent on PPC advertising.
Assuming you pay $0.10 for each click, and you set your daily advertising limit to $10. The maximum clicks you can get each day is 100 clicks. Assuming your website can convert traffic into sales at 3%, you get 3 sales each day. If you get commission of $20 per sale, you earn $60 each day, making up to $1800 per month from just one website.
This calculation is based on the assumption that your website manages to convert and each day you maximize the clicks you can get.
To fare better at advertising on Google via PPC, you need to know a few points;
Select Your Keywords
Keywords affect how Google index your advertisement. If you are using PPC consider the choice of your keywords and your other search method. You can choose to diversify your keywords of to focus and dominate a few particular keywords.
There are various tools you can use to determine which Keyword to use. You can go to www.google.com/keywords to search for other popular keywords to use, as well as the average search volume for each keyword. After you chose a few keywords you wish to use, compare it at www.google.com/trends to view which is a better keyword to be used.
Plan your PPC ads
- Headline
The headline is very important to capture readers' attention and make them want to click on your advertisement. Make your advertisement stand out from your competitors.
- Offer
Keep the text of your advertisement focused to the purpose. If you are selling products, it will be good if you add details like the price, the more details the better. Use words like "you", "your" instead of "we". Add call to action words that gives people reason to click, "earn", "enjoy", "relax", etc.
Plan your PPC Strategy
Have a strategy on conducting your PPC campaign. What results you want to achieve, what is the time frame? How should you plan the cost per click to get into a better spot and what is your cost limit?
Think of what you want out get out of the PPC campaign. Is it more traffic to your website, or are you selling something and how is the PPC campaign going to blend with your other advertising methods.
Keep in mind the returns from your PPC, keep track of your cost and returns. Analyze the effectiveness of your advertisements.
Set your Range
PPC is a paid advertising method, you need to set your limits for the advertising, and manage your costs. Keep your costs to a minimum while increasing the effectiveness of your advertisements to achieve your goal.
Step 1: The top position may not be the best
Your ad should appear in the first few pages of natural search results. You will probably get more serious people looking for solution when your ad appear in the2-4 position in the page if they are willing to click your ad, chances are that the traffic into your website will be more targeted.
Step 2: Use traffic statistics
Analyze your crowd. Know which hours of the day, or which day of the week are they more active. With this information you can focus on advertising when your targets are most active. This limits the amount you spend on your PPC campaign.
Step 3: Be Decisive
For keywords that are not converting traffic or sales to you, do not hesitate to drop them. Use www.google.com/keywords to check the average searches. Or you can use www.google.com/trends to compare keywords. Since the number of words you can put into your PPC advertisement is very limited, you need to find the most effective keywords to use.
Step 4: Do your maths
If you are using PPC to sell products, do not spent more than 10% of your average sales amount on advertising. The ROI will be too low. Assuming the conversion rate of your website is 3%, you need to direct 34 people to your website to make a sale. If your average sale is $100, spend not more than $10 on PPC. That will equate to $0.33 per click.
Keep Track of Your Campaigns
It is important to constantly check your statistics to be informed about the costs incurred and the results generated to fine tune your advertisements and identify any underlying problems.
Review your campaigns regularly to increase your effectiveness of your campaigns while keeping costs to the minimum
Pay Per Click allows your advertisement to appear when users search keywords related to your website. Your advertisement will appear on the right side of natural search results.
You need to pay to do advertising using PPC. Cost will be incurred when someone clicks on your advertisements. Cost you pay per click starts from a few cents. You can set a limit to the amount you want to pay for each click and the daily amount you want to spent on PPC advertising.
Assuming you pay $0.10 for each click, and you set your daily advertising limit to $10. The maximum clicks you can get each day is 100 clicks. Assuming your website can convert traffic into sales at 3%, you get 3 sales each day. If you get commission of $20 per sale, you earn $60 each day, making up to $1800 per month from just one website.
This calculation is based on the assumption that your website manages to convert and each day you maximize the clicks you can get.
To fare better at advertising on Google via PPC, you need to know a few points;
Select Your Keywords
Keywords affect how Google index your advertisement. If you are using PPC consider the choice of your keywords and your other search method. You can choose to diversify your keywords of to focus and dominate a few particular keywords.
There are various tools you can use to determine which Keyword to use. You can go to www.google.com/keywords to search for other popular keywords to use, as well as the average search volume for each keyword. After you chose a few keywords you wish to use, compare it at www.google.com/trends to view which is a better keyword to be used.
Plan your PPC ads
- Headline
The headline is very important to capture readers' attention and make them want to click on your advertisement. Make your advertisement stand out from your competitors.
- Offer
Keep the text of your advertisement focused to the purpose. If you are selling products, it will be good if you add details like the price, the more details the better. Use words like "you", "your" instead of "we". Add call to action words that gives people reason to click, "earn", "enjoy", "relax", etc.
Plan your PPC Strategy
Have a strategy on conducting your PPC campaign. What results you want to achieve, what is the time frame? How should you plan the cost per click to get into a better spot and what is your cost limit?
Think of what you want out get out of the PPC campaign. Is it more traffic to your website, or are you selling something and how is the PPC campaign going to blend with your other advertising methods.
Keep in mind the returns from your PPC, keep track of your cost and returns. Analyze the effectiveness of your advertisements.
Set your Range
PPC is a paid advertising method, you need to set your limits for the advertising, and manage your costs. Keep your costs to a minimum while increasing the effectiveness of your advertisements to achieve your goal.
Step 1: The top position may not be the best
Your ad should appear in the first few pages of natural search results. You will probably get more serious people looking for solution when your ad appear in the2-4 position in the page if they are willing to click your ad, chances are that the traffic into your website will be more targeted.
Step 2: Use traffic statistics
Analyze your crowd. Know which hours of the day, or which day of the week are they more active. With this information you can focus on advertising when your targets are most active. This limits the amount you spend on your PPC campaign.
Step 3: Be Decisive
For keywords that are not converting traffic or sales to you, do not hesitate to drop them. Use www.google.com/keywords to check the average searches. Or you can use www.google.com/trends to compare keywords. Since the number of words you can put into your PPC advertisement is very limited, you need to find the most effective keywords to use.
Step 4: Do your maths
If you are using PPC to sell products, do not spent more than 10% of your average sales amount on advertising. The ROI will be too low. Assuming the conversion rate of your website is 3%, you need to direct 34 people to your website to make a sale. If your average sale is $100, spend not more than $10 on PPC. That will equate to $0.33 per click.
Keep Track of Your Campaigns
It is important to constantly check your statistics to be informed about the costs incurred and the results generated to fine tune your advertisements and identify any underlying problems.
Review your campaigns regularly to increase your effectiveness of your campaigns while keeping costs to the minimum
About the Author:
MLM Absolute provides a liabrary of resources of resources for all MLMers, Internet & Network Marketers who wants to build success through the internet. To learn more about doing PPC advertising, go to MLMAbsolute, you will definitely not regret it.
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