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Sunday, January 4, 2009

Green Business Certification Games

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By R. Michael Richmond

Companies seeking to become Green businesses will soon be assaulted by a variety of programs promising to turn your company Green. The trick is to avoid the ones that are superficial and merely a purchased credential. Opportunistic websites are easy to assemble. They are also easily promoted by purchased traffic and adwords that bring in the unsuspecting but interested customers. Going Green is not a purchased commodity. It is always earned through serious efforts that can be measured in positive steps.

The Green Business League presents the most believable Green Business certification that can be found anyway. The Green Business League has the national standing that it takes to support a certification program. This organization has also trained more Green Consultants than any other source. Compare this to the various websites that sell a bogus certification based on the gullible thought that a paid listing on a website will replace the effort to make changes in the daily operation.

Fees for the knock-off variety of Green Business certificate range between $300 to about $500 and generally require little more than a promise to observe a posted list of a twenty or so obvious rules. How effective is a request to recycle? These superfluous programs are all too obvious, they offer a very high-priced listing on their directory that does very little for the knowledgeable Green authority.

Another fast-growing program is the overt suggestion that a company can become a Green business by buying carbon credits to offset the energy used by the company. The concept of buying carbon credits is new and unregulated, it is a good thought to provide funding for alternative energy through this funding method. Such purchases, however, does not make the purchasing business Green. In fact, a company may be very un-Green while using the pretense of buying carbon credits for marketing value only.

Going Green need not be tied to a building, such as found with the LEED program. Most businesses do not own their building. A little research will show that most businesses rent or lease. Those that do own their building may eventually change location or move into larger facilities. The building may be Green, but the practices of the business are what makes a business Green.

The Green Business League has a very practical method of allowing companies to map out their path to Green Business certification. This program provides a month-by-month program that installs new practices in the daily operation. By earning 100 points in this program, certification is reputable and a source of community pride.

Solutions may be as simple as bringing in one of several varieties of plants that consume bad fumes in the air, or changing to recycled trash bags via your cleaning service. How about adjusting the humidity to prevent bacteria and mold growth? There are hundreds of similar suggestions for the Green Business that actually make the workplace a healthier place to work. If your company wants to Go Green, don't throw your money away. The Green Business League offers what may be the best and most credible Green Business certification in the market.

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