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Thursday, January 8, 2009

How To Get More Opt-Ins To Your Email List

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By John Anghelache

Lead generation is crucial to online success.

One of the problems business owners have is generating leads or website opt ins. A glance at their website tells me the story. They don't know the process.

The purpose of this article is to reveal a simple strategy proven to boost opt-ins. I'll give you the basics. Plus, copy you can model for a squeeze page.

The first thing is this: People will join a list they believe will be valuable. We all get too much email. No one wants more. For this reason, people are picky as to which lists they join online. Information is the best "hook" to use to get people onto your list.

The easiest way to get an opt-in is to offer free information. Provide some sort of free article or e-book. Something like that on a topic the market is interested in.

If the free giveaway solves a problem, then you gave them value. Now they have a reason to give you their email.

Second, make it easy to join your email list. All you need is the prospect's email address. And maybe their first name. That's it. The more info you require the lower the response. Just ask for the basics. The email address is what you're really after anyway.

Third, in addition to the free report or whatever, make sure the prospect knows you'll be sending periodic emails. Otherwise, people will join your list just for the freebie. Then they unsubscribe. Keep them on the list by offering a free ezine along with the free report. This is just basic lead generation marketing.

Let's put this in a practical frame. Say you want to build a list of bodybuilders. Here's the copy for a simple name squeeze page that will do the job...

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If you want to build bigger muscles faster... then... get your hands on these reports. You'll discover...

How to get the same trading advantage Wall Street portfolio managers enjoy.

2. How to get free pay per click website visitors and boost search engine rankings at the same time.

How to boost your strength on the major compound exercises by up to 30 pounds.

How to speed up your metabolism so you stay lean while getting hard and ripped.

How to get an insider's edge on projected price activity 30 minutes before the stock market opens.

To get access to these reports... and... my weekly ezine, "The Internet Profit Letter" fill in your primary email address below. Do it now...

Try something similar and you'll see your opt-in rates go off the charts.

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