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Tuesday, January 27, 2009

Todays Sewing Machine Brands

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By David Trumble

What is the price of a new sewing machine? You can get a machine for under a hundred dollars or you can pay up to $12,000.

There is a wide range of sewing machines available today. You can get cheap throw aways, solid mechanicals, electronic, or computerized machines. Like most things in this world, you must pay for value, features, and dependability.

What are the basic brands of sewing machines?

Generic means general or standard. Brands like Kenmore, Necchi, Bernette, Simplicity, and White brands are general sewing machines manufactured and supplied to the sales company with the specified generic label.

Baby Lock Sewing Machines are owned by Tacony Corporation in Fenton, Missouri. This brand originated with the introduction of the home serger in 1964. The brand has grown and expanded since then offering top quality sewing machines and sergers. Its sergers offer features available nowhere else. Like most modern sewing machine companies, it draws from several manufacturers for various parts of its line. It maintains a quality control and design team from the United States to implement its designs and enhancements through its world wide marketing and production.

Japans Brother International makes many electronic products including sewing machines. It provides a low end line to mass merchants under the Brother label, and it markets its own high quality line under the Pacesetter By Brother label. In addition to these lines, Brother is well known for providing generic machines to associated brands. .

The Luxury Brand of sewing machines is Bernina. This line of top end machines includes their most recent offering the 8 Series full of advanced features costing $12,000. This brand is fourth generation family owned and manufactured by hand in Switzerland. The line has led the technologies for almost seventy five years, introducing many firsts: hem stitching, zig zag, computerization, Microsoft Windows operating system, and the largest stitch set on the market.

The Elna brand was recently purchased by Janome of Japan. It will continue to be its own disctinctive brand line reflecting the femine styling of the Swiss, but manufactured and marketed by Janome.

Husqavarna Viking originally from Sweden became famous for its resilience and ease of use. Now it is part of the conglomerate including Singer and Pfaff being manufactured in China.

Formerly, the New Home brand was marketed in the United States. Today Janome of Japan is the largest of all sewing machine manufacturers boasting over 50,000,000 machines made. The Memory Craft series has been very popular because of the advanced robotic incorporated in the stitch control system. The company makes many generic sewing machine lines for other companies.

The German engineered Pfaff sewing machine line is held in high esteem as a true premium quality sewing machine. Originating in Germany, the brand takes its name from Georg Michael Pfaff who made his first machine In 1862. It is currently made in China.

Singer is the number one brand in the world of sewing. It has dominated the market since 1851. More Singers have been sold than any other brand. Today it is produced in China along with the Husqavarna and Pfaff lines. In many ways, the standing it once had has been lost to competitors, but it continues to be a popular brand.

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