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Tuesday, January 27, 2009

Twitter Your Way to Online Profits

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By Dominic D. Johnstone

With just 140 keystrokes, people send a brief message to friends and followers to answer the question, what are you doing right now?

Did you ever imagine that a social networking concept as basic and simplistic as this could become so popular?

We all know why Facebook is interesting! Its because we can see snapshots into the lives of our friends. They show us what they want us to know, and we consume it rabidly. We can see their photos, read their daily status updates and even play games like Scrabble. Who would have imagined that a social website dedicated soley to the commonplace status update would become so widespread?

As you know, Twitter is a very future minded website. It is becoming the rage with people young and old, and has captured the eye of online marketers around the world.

No matter how basic or boring the concept appears to be at first glance, it is very powerful. Just a few years ago not many people would have thought anyone would care if say for example - I am going for a grande mocca frappaccino at Starbucks with John. Nowadays, people are very interested in the minutia of each others lives. Well add that to the explosive growth rate of memberships on these viral social networking sites, and it introduces a very powerful marketing tool.

You see Twitter allows you to post many updates a day. In fact as many as you can and want to in as short a time as you feel like. Most people want to avoid being seen as annoying with their posts but many people do add numerous status updates per day.

hats more is that Twitter allows you to post hyperlinks to your site via links that you post in your updates. If they are long hyperlinks, they use tinyurls but if they are just domain name, then they will post as is. Either way, Google regards inbound links from good neighborhoods as a good thing. As you gain notoriety online, your profile may be seen as good by Google too.

For example, take the Twitter profile page of EZineArticles.com editor Chris Knight. http://twitter.com/ChrisKnight . He has thousands of people following him and he is following thousands of people. As of time of writing his Twitter profile page has a Google page ranking of 5. That is fairly impressive for just another profile page on a social network website.

The benefit of the second factor is that Google will see the numerous links inbound to your site from higher page rank sites. While your own page rank may not be a critical factor, the inbound links is still fairly important.

In summary, Twitter.com is a new and fairly rudimentary website at first glance. Yet under the surface it is clearly a very effective viral marketing tool. When you consider the considerable growth experienced by sites like YouTube.com and Bankrate.com due to the introduction of viral growth mechanisms such as inviting friends and following people, you can understand the importance of using new and burgeoning sites like Twitter.com.

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