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Tuesday, January 27, 2009

The Use of Photos with Your Website Design

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By Jordan FeRoss

There are many aspects to using photos on your website design successfully and a good Dallas web design team can help you with all of them. Part of good Dallas SEO involves using all the elements of your site properly to attract a good search engine ranking and of course, improve your conversion rate.

Your Dallas SEO expert will help you use the right keywords and captions with your photos to attract a good search engine ranking. Meanwhile, the rest of your Dallas web design team will make sure your photos are increasing conversions and not distracting your customer's focus away from making the sale. You will also want them to do some split testing with your photos to see what is converting and what isn't.

One thing that a Dallas SEO company can do is show you how you can overlay text over photos so you can make the most use of keywords on your site. You must use content on a photo or under a photo as a brief description. If you are selling products and you don't provide a description then the users won't know the materials, size, and other things they want to know before they make a purchase. Plus, descriptions are a good opportunity for keyword integration. Dallas web design professionals know exactly how to do this.

The dimensions of your photos must be well thought-out before you add a photo to your site. A Dallas web design expert will assist you in making your photos the right size that to compliment your site design. Your Dallas SEO expert will then make sure all of the wording pertaining to your photos is keyword appropriate and placed in the right way to appeal to the search engines.

Page load time is something your Dallas web design expert is going to consider when adding photos to your website. Most people will click away from your site if it takes more than six seconds to load. That is well shy of the thirty seconds that people used to think you had. Many users, especially in the United States, are still using a dial-up connection and they just aren't going to wait several minutes to view your site. Your Dallas SEO expert will get you the traffic and the rest of the design team will make sure that people stick around to view your site.

Of course every photo you add to your site needs to be relevant and have a specific purpose. A Dallas web design advisor will help you pick the best photos to attract customers and increase sales. A Dallas SEO expert will assist by writing content that describes the photos and makes them work for your site.

Dallas web design companies know that photos are vital to your website - they are just as crucial to your business as content. When you hire a Dallas SEO company that also specializes in design, you can use photos to help raise rankings in the search engines as well as enhance the appearance of your site and get you the sales you need.

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