B1G1 (Buy One Give One) joins business enterprises with charity causes right around the world so that every single business transaction makes a difference somehow, somewhere, every second, every day. Yet it also does much more than that. It injects a powerful marketing 'engine' growing and developing your own level of attraction.
Michael Porter, probably the globe's most respected business strategist says this: "I used to see this area of corporate social philanthropy as the last thing on my agenda 10 years ago, but now I agree that social and economic issues are intertwined. Corporate philanthropy - or corporate social responsibility - is becoming an ever more important field for business. Today's companies ought to invest in corporate social responsibility as part of their business strategy to become more competitive."
Everyone we speak with about Buy 1 GIVE 1 gets it instantly. It's an idea that totally resonates. And it's an idea whose time has come.
You can step up to make a significant difference and play a significant part, not just in leaving a legacy, but also in transforming our globe. It may well be the best business and personal choice you've ever made or could make. In the end you will leave a legacy, the question is : will it be one of consumption or one of choice?
Bill Gates of Microsoft has become key to this new way of thinking, calling for 'Creative Capitalism' in response to the vital question, he shares in the TIME Magazine:
"How can we most effectively spread the benefits of capitalism and the huge improvements in quality of life it can provide to people who have been left out?"
Buy1GIVE1 (Buy One Give One) is about Sharing the Joy of Giving; with giving coming from having gratitude for all that we have in our lives.
Just remember - you don't 'get' giving till you get giving.
Michael Porter, probably the globe's most respected business strategist says this: "I used to see this area of corporate social philanthropy as the last thing on my agenda 10 years ago, but now I agree that social and economic issues are intertwined. Corporate philanthropy - or corporate social responsibility - is becoming an ever more important field for business. Today's companies ought to invest in corporate social responsibility as part of their business strategy to become more competitive."
Everyone we speak with about Buy 1 GIVE 1 gets it instantly. It's an idea that totally resonates. And it's an idea whose time has come.
You can step up to make a significant difference and play a significant part, not just in leaving a legacy, but also in transforming our globe. It may well be the best business and personal choice you've ever made or could make. In the end you will leave a legacy, the question is : will it be one of consumption or one of choice?
Bill Gates of Microsoft has become key to this new way of thinking, calling for 'Creative Capitalism' in response to the vital question, he shares in the TIME Magazine:
"How can we most effectively spread the benefits of capitalism and the huge improvements in quality of life it can provide to people who have been left out?"
Buy1GIVE1 (Buy One Give One) is about Sharing the Joy of Giving; with giving coming from having gratitude for all that we have in our lives.
Just remember - you don't 'get' giving till you get giving.
About the Author:
Buy One Give One (BOGO) is now a global "movement" led by Buy1GIVE1 bringing together businesses, charities and consumers in a way that has simply not been done before.
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